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Section 1 of 9
Confidential · Business Only

Business Diagnostic
Questionnaire

A structured assessment to understand your business deeply — and identify the fastest path to growth.

12–15 minutes
100% Confidential
No sign-up required
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Business Overview
Basic details about your business — helps us understand the scale and structure.
All information shared here is strictly confidential and used only for preparing your business growth plan.
1.Your name & designation*
2.Business name and what it does*
3.How long has the business been operating?
4.Current annual revenue and 3-year target
5.Number of employees and key divisions
6.Approximate net profit margin today
2
Sales & Lead Generation
Understanding how the business currently generates and converts new business.
1.Where do most new customers come from today? (Select all that apply)
2.Is there a defined, step-by-step sales process from first contact to order?
3.What is the estimated lead-to-customer conversion rate?
4.Is there a formal follow-up system for leads that did not convert immediately?
5.Is there an upselling or cross-selling practice in place?
6.What is the biggest reason deals are lost? (Top 2 reasons)
3
Marketing & Brand
How the business presents itself and attracts customers in the market.
1.Which marketing channels does the business actively use? (Select all that apply)
2.Is the company website generating enquiries / leads?
3.What % of revenue is allocated to marketing per year?
4.Does the business have documented customer case studies or success stories?
5.Rate your current marketing & brand strength
Website & digital presence
1 = Very weak5 = Very strong
Quality of sales collateral (brochures, decks, proposals)
1 = Very weak5 = Very strong
Brand recall in your target market
1 = Very weak5 = Very strong
4
Customer Experience & Retention
How well the business serves and retains its existing customers.
1.Approximate split of revenue between repeat and new customers
2.How quickly does the business respond to a new customer inquiry?
3.Is there a systematic customer retention programme?
4.Customers lost in the last 12 months and primary reason
5.What is the most common complaint from customers?
6.Rate the following customer experience areas
Response time to inquiries
1 = Poor5 = Excellent
On-time delivery / fulfilment
1 = Poor5 = Excellent
Complaint resolution speed
1 = Poor5 = Excellent
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Operations & Delivery
How the business fulfils orders and manages day-to-day operations.
1.What % of orders are delivered on time?
2.What is the most common cause of delivery delays?
3.Is there a daily or weekly operations review?
4.Is current capacity sufficient to support your growth target?
5.Describe the biggest recurring operational bottleneck in the business
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Finance & Payment Collection
Cash flow health and how efficiently the business collects money owed to it.
1.Is a monthly P&L reviewed by management?
2.Does the business face cash flow shortfalls requiring emergency borrowing?
3.Average debtor days (how long to collect payment from customers)
4.Is there a formal collections process (reminders, escalation)?
5.Total debtors outstanding and % overdue beyond 90 days
7
Team & Accountability
How the team is structured, measured, and motivated to perform.
1.Do employees have written KRAs and performance targets?
2.Is there a formal performance appraisal system?
3.Do employees take ownership or wait for instructions at every step?
4.What are the biggest HR challenges right now? (Select all that apply)
5.What happens when a key team member takes a week's leave?
8
Systems, Technology & Reporting
Tools, SOPs, and visibility into how well the business is running.
1.Which software / tools are used to run the business? (Select all that apply)
2.How many core business processes are documented as SOPs?
3.What management reports are generated regularly? (Select all)
4.If you had to present business health to an investor tomorrow, which numbers would you struggle to provide?
5.If you could automate one process tomorrow — what would it be?
9
Growth Vision & Immediate Priorities
Where the business wants to go and what needs to change to get there.
1.Does the business have a written 1-year and 3-year growth plan?
2.What has stopped the business from growing faster in the past 2–3 years?
3.Which areas need external support most urgently? (Select top 3)
4.Top 3 priorities you want fixed in the next 90 days
5.What does success look like 12 months from now — in measurable terms?
6.Anything else you want the consultant to know before your first meeting?

Thank you!

Your diagnostic responses have been sent to the GrowWithConsultants team.

Ameet Mukherji will review your submission and reach out to schedule your first consultation session.

For any queries, WhatsApp us at +91 93556 13585

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