Agent Training Manual

Novelio Sales System

Everything you need to sell Business Growth Websites to US small business owners — step by step.

💰 $600 Done-For-You
⚡ Demo First, Pay After
🚀 Live in 7 Days
📈 Growth Partner, Not Developer
1 Sales Flow 2 SEO Audit 3 Mind Map 4 Objections 5 Rulebook 6 Call Script
1

Sales Flow Structure

Follow this sequence on every call — do not skip steps
📞 1.1 — Opening Script Appointment Setting

Goal: Get the prospect to agree to a 15-minute call to see their free demo site.

Email / DM Opening
"Hi [Name], my name is [Your Name] from Novelio Technologies. We work with [plumbers / electricians / service businesses] in [City] to help them get more customers online. I actually built a sample website for your business — no cost, no obligation. Can I show it to you on a quick 15-minute call this week?"
Phone Cold Call Opening
"Hi, am I speaking with [Name]? Great. I'm [Name] from Novelio Technologies. We help small businesses in [City] show up on Google and get more calls. I put together a quick growth website for your business — took us about a day — and I'd love to get your feedback on it. Do you have 15 minutes this week or next?"
If they ask "What is it exactly?"
"It's a professional website built specifically for your business, with your services, your area, and your contact info. It's designed to rank on Google so new customers can find you. We built it first so you can actually see it before deciding anything."
🔍 1.2 — Discovery Questions Pain Identification

Ask before you pitch. Always. These questions reveal the real pain.

  • How are you currently getting new customers?
  • Are you happy with the number of new calls or inquiries you get each month?
  • When someone Googles your service in [City], do you think they find you?
  • Do you have a website right now? If yes — when was the last time it brought you a new customer?
  • If you could get 5 extra customers per month, what would that mean for your business?

🎧 Listen for these trigger phrases:

"Most of my work is word-of-mouth" → They have no online presence
"I had a website but it didn't do anything" → They had a brochure, not a growth site
"I don't really know" → They've never tracked this — that's your opening
"I get enough work" → Challenge gently — growth = options, not desperation
🖥️ 1.3 — Demo Presentation Flow

You have 15 minutes. Use them in this order.

1
Open — 1 min
"There are [X] people searching for [service] in [city] every month." Use Google Keyword Planner for the real number.
2
Show the Site — 3 min
Pull up their demo. Walk through homepage, services, contact form, and mobile view. Let them react first.
3
Show the Google Angle — 3 min
"This site is built to appear on Google when someone types [service near city]." Do a live search — show competitors.
4
Run the Audit — 5 min
Walk through the SEO technical audit — use Step 2 checklist below.
5
Connect to Money — 2 min
"If this site gets you just 3 extra calls per month, and even one becomes a $300 job, that's $3,600 per year — from a one-time $600 investment."
6
Close — 1 min
See Section 1.6 below.
💎 1.5 — Value Building Growth vs Website
Agent says
"A lot of people have a website. Very few have a growth system. A regular website just sits there. What we build for you actively does 4 things: shows up on Google when people search, tells visitors exactly why to call you, makes it easy for them to contact you, and builds trust instantly with reviews and social proof."

The 4 Outcomes to Always Mention:

👁️
Visibility
Show up when customers search
🏆
Credibility
Look more professional than competitors
📲
Leads
Turn visitors into calls and form fills
💰
Revenue
Every call is a potential job
🎯 1.6 — Closing
SOFT CLOSE — When they're interested but hesitant
"I'll be honest — I built this site for your business already. It's yours if you want it. All I ask is a simple yes. We'll have it live and working in 7 days. You'll only pay the $600 once it's delivered and you're happy with it. Sound fair?"
STRONG CLOSE — When they need a push
"Let me ask you something. If nothing changes, will you have more customers 6 months from now? You've been relying on referrals — but what happens when that slows down? This is a $600 decision that could change the trajectory of your business. The site is ready. Do you want it?"
PRICE ANCHOR — Say this before mentioning $600
"A custom website from most agencies starts at $2,000 to $5,000. Ours is $600, done for you, ready in 7 days, SEO-built from day one. We keep our costs down because we build the demo first and only charge when you say yes."
📅 1.7 — Follow-Up Structure
TimingAction
Day 0 — Same DaySend thank-you email + demo site link + 1-line summary of what you discussed
Day 2Check-in call: "Did you get a chance to look at the site? Any questions?"
Day 4Value email: Send screenshot of competitor's Google listing vs. what their site would look like
Day 7Final follow-up: "I'm keeping your demo live for a few more days — just making sure you had everything to decide."
Day 14Re-engage with new hook: "I noticed [business type] in your city just got 3 new Google reviews this week. Are you collecting reviews too?"
3

Sales System Mind Map

Full hierarchy of the sales process — all 8 branches
🧠 SALES SYSTEM
📞 Opening
  • Email / DM script
  • Cold call script
  • "What is it?" reply
🔍 Discovery
  • 5 pain questions
  • Trigger phrases
  • Listen for no-online-presence
🖥️ Demo
  • Search volume opener
  • Show the site
  • Live Google check
  • SEO audit walkthrough
💎 Value
  • Growth vs brochure site
  • 4 outcomes pitch
  • ROI calculation
🎯 Close
  • Soft close
  • Strong close
  • Price anchor ($600)
🛡️ Objections
  • "I already have a site"
  • "Too busy right now"
  • "Send me info"
  • "I need to think"
📅 Follow-Up
  • Day 0: Thank-you + link
  • Day 2: Check-in call
  • Day 4: Competitor screenshot
  • Day 7 & 14: Re-engage
📋 Rules
  • 10 non-negotiables
  • Pain-first always
  • Never skip steps
4

Objection Handling System

Understand the root cause — respond to that, not just the words
🖥️
"I already have a website."
Root: They think having any site = done. They don't know the difference between a brochure and a growth system.
▾
"That's great — most business owners do. But here's a quick test: search for [your service] in [your city] right now. Did your site come up on the first page? If not, it's technically a website — but it's not working as a growth tool. That's exactly what I want to show you. All I need is 15 minutes."
⏰
"I'm too busy right now."
Root: They think this is going to take effort. They don't know it's already done for them.
▾
"I completely get it — that's actually why I called. The site is already built. You won't have to do anything. I just need 15 minutes of your time to show it to you — and if it's not useful, I'll leave you alone. Would Thursday morning work, or is next week better?"
📧
"Can you just send me some information?"
Root: Polite brush-off. They want to avoid the call without saying no directly.
▾
"Of course — but here's the thing: what I've built is a live website for your specific business. A PDF won't show you that the way a screen share will. How about I send you the link and we jump on a 10-minute call so I can walk you through it? That way you actually see it in action."
🤔
"I need to think about it."
Root: Uncommitted. Missing urgency or a specific unresolved concern. Dig for the real objection.
▾
"That's fair. Can I ask — is there something specific holding you back, or is it more about timing? I want to make sure I haven't missed something. The site is ready to go live, and every week it sits waiting is another week competitors are getting calls that could be yours."
💸
"$600 is too expensive."
Root: They haven't connected the cost to the revenue it generates. Anchor back to ROI.
▾
"I understand. Let me put it this way — if this site gets you one extra job per month, you've paid for it in the first month. Most agencies charge $2,000–$5,000 for what we're offering at $600. And you only pay once you see the site and say you're happy with it. There's genuinely no risk here."
5

Agent Rulebook

10 non-negotiable rules — every agent, every call
1
Pain first, alwaysNever open with who you are or what you sell. Open with what they're losing.
2
Research before you callSpend 5 minutes on Google. Know their competitor. Know if they rank. Know their business type.
3
Ask before you pitchRun through all 5 discovery questions before showing the demo. You need their pain in their words.
4
Never skip the demo sequenceAll 6 steps of the demo flow must happen in order. Do not jump to close before connecting to money.
5
Name the competitorUse a real competitor name whenever possible. Generics don't land. Specifics create urgency.
6
Always anchor the priceSay "$2,000–$5,000 at most agencies" before you say "$600." Never mention price without the anchor first.
7
Let silence workAfter delivering the close, stop talking. The first person to speak after the close is the one who blinks.
8
Always ask for a specific timeNever end a call without a booked time. "Can we do Thursday at 10am or Friday at 2pm?" — give two options.
9
Follow up on scheduleDay 0, 2, 4, 7, 14. Missing one follow-up is a lost deal. Log every call and set reminders before you hang up.
10
You are a growth partner, not a salespersonEvery line you say should position you as someone who found a problem and came to help. Not someone chasing a commission.
6

Full Sample Call Script

Scenario: John, a plumber in Austin TX — from hello to closed deal
📋 Scenario: John runs a plumbing company in Austin, TX. He has no website. His competitor "AustinFastPlumber" ranks #1 on Google. You've built a demo site for his business called "John's Plumbing Austin."
AgentOpening — Competitor Hook
"Hi, am I speaking with John? Great John, I'm [Name] from Novelio Technologies. Quick question — I was looking up plumbers in Austin this morning and AustinFastPlumber came up right away — but your business didn't show at all. I did some digging to find out why. Do you have two minutes?"
JohnResponse
"Yeah I've been meaning to do something about that. What did you find?"
AgentDiscovery
"Before I get into it — can I ask a few quick questions? How are you currently getting most of your new customers? And do you have a website right now?"
JohnResponse
"Mostly word of mouth. I had a website a few years ago but it never really did anything for me."
AgentPain + Transition to Demo
"That's exactly what I see with most local businesses. There are over 2,400 people searching for a plumber in Austin every month — and right now, none of them are finding you. I actually built a site specifically for your business — John's Plumbing Austin — to show you what it could look like. It's live, no cost, no obligation. Can I show it to you on a quick 15-minute screen share this week?"
JohnResponse
"Sure, Thursday works."
AgentDemo — Connect to Money
"[On the call] John, even if this site brings you 3 extra calls per month — and in Austin at your rates, one call is easily a $300–$500 job — that's $10,000 or more per year from a one-time $600 investment. You only pay once the site is live and you're happy with it."
JohnObjection
"$600 feels like a lot right now."
AgentPrice Anchor + Close
"I completely understand. Most agencies charge $2,000 to $5,000 for this — and they don't show you the site first. We built yours already. You're not paying for a promise, you're paying for something that's sitting there ready to go. And if one job comes from it this month, it's already paid for itself. Do you want it live?"
JohnClose
"Alright, let's do it."
"The site is already built. The only question is — do you want Google to start sending you customers?"
Novelio Technologies · noveliotech.com · hello@noveliotech.com · (908) 201-2264
Scroll to Top